Move over Monopoly: Hasbro’s next big growth engine Is Magic

HASBRO IS LOOKING to grow its top and bottom lines with a decades-old game, Magic: The Gathering. But unlike tournaments in which players use paper cards, Hasbro has digitized the game and is informally naming it Arena. The company expects to be attracting millions of players in the next few years. / BLOOMBERG NEWS PHOTO/MARK ABRAMSON
HASBRO IS LOOKING to grow its top and bottom lines with a decades-old game, Magic: The Gathering. But unlike tournaments in which players use paper cards, Hasbro has digitized the game and is informally naming it Arena. The company expects to be attracting millions of players in the next few years. / BLOOMBERG NEWS PHOTO/MARK ABRAMSON
NEW YORK – In the battle for gaming dominance, Hasbro Inc. has what it hopes is an ace up its sleeve – in a deck of playing cards that hit the market 26 years ago. Not a standard deck, to be sure, but packs costing just $4 each that millions of devotees use to play Magic:…

Want More Free?

To access 2 more articles, please log in or register for free.

Registered users get access to a limited number of free articles every month.

Register Now

Already registered? Login to access more free articles.

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -