SMITHFIELD – Neighborhood Health Plan of Rhode Island employees raised nearly $12,000 for the ALS Association Rhode Island Chapter during Neighborhood’s CEO Soak on July 29.
The event brought in more than $3,000 more than last year’s Soak, which is the corporate version of the ice bucket challenge, and topped this year’s fundraising goal of $10,000.
This year’s tally also earned Neighborhood a spot on the top ten list of Rhode Island businesses that hold the same event.
Peter Marino, Neighborhood’s president and CEO, was among members of Neighborhood’s leadership who were soaked in dunk tanks and by buckets of ice water.
“The CEO Soak captured the essence of what makes Neighborhood such a special place,” Marino said. “Neighborhood employees always come through when there’s a strong cause to rally around. They are the heart and soul of Neighborhood and I am proud of what we were able to achieve together. Through their community spirit and generosity, we have raised awareness about ALS and significant funds for our community partner, the ALS Association of Rhode Island.”
As the first organization to sign up for Rhode Island’s inaugural CEO Soak last year, Neighborhood is credited helping to jump-start the state’s campaign, which is among the top in the U.S.
“Neighborhood has been an incredible partner to us and a huge champion for the ALS community,” said Beth Flanagan, executive director of the ALS Association Rhode Island Chapter. “Neighborhood readily took on the first-ever CEO Soak and dove into the deep end with us again this summer too. We are so grateful to Peter and the entire team for helping us spread awareness about ALS and ensuring those living with ALS receive the care and services they need. We hope other companies are inspired by them and join the CEO Soak challenge next year.”
Elizabeth Graham is a PBN contributing writer.