New Mattel CEO plays catch-up with rivals after four down years

YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS
YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS
NEW YORK - Mattel Inc., home of Barbie and Thomas the Tank Engine, has struggled for years trying to manage its way out of its problems. Enter Ynon Kreiz, 53, the toymaker’s fourth CEO in four years. Investors hope he can get Mattel back in the game of making cool toys and, like its rivals…

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