New Mattel CEO plays catch-up with rivals after four down years

By
-
YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS
YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS
NEW YORK - Mattel Inc., home of Barbie and Thomas the Tank Engine, has struggled for years trying to manage its way out of its problems. Enter Ynon Kreiz, 53, the toymaker’s fourth CEO in four years. Investors hope he can get Mattel back in the game of making cool toys and, like its rivals…

This week only register to receive unlimited access to all content. Ends October 8th.

Register Now

Already a Subscriber?

Login now

- Advertisement -

If you have already logged in and are still seeing this message, please refresh the page as your browser is caching the old content.

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

RELATED ARTICLESMORE FROM AUTHOR

No posts to display