Partners to rebrand as Mass General Brigham

PARTNERS HEALTHCARE is rebranding as Mass General Brigham.
PARTNERS HEALTHCARE is rebranding as Mass General Brigham.

BOSTON – Partners HealthCare is rebranding as Mass General Brigham, the organization announced Wednesday.

The new name highlights the organization’s two marquee hospitals in Boston, Mass General Hospital and Brigham & Women’s Hospital. In the company’s announcement, Partners President and CEO Dr. Anne Kilbanski noted that one of the organization’s five focuses in a new five-year plan will be to consolidate and expand its national and international “impact on health.”

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The Somerville, Mass.-based health system’s board of directors voted on the rebranding Tuesday evening.

“As we build both our system strategy and our new identity, we will focus on how we leverage the full range of capabilities of our world-class clinicians and staff at our academic medical centers, renowned specialty hospitals, our community hospitals and our community sites,” said Klibanski. “Our goal is to have an even greater impact on our patients and the health of the communities we serve locally, nationally and globally.”

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Partners had previously attempted to acquire Care New England Health System in Rhode Island, before the deal fell through in an event involving the intervention of Gov. Gina M. Raimondo.

Partners also said it was aiming to be a “go to” system for health care, to offer affordable health care, and to continue to innovate across its health care system.

“Introducing our new name and implementing our strategy will require careful planning and collaboration, said Kilbanski. “Our next step is to actively engage in a thoughtful process for how we best invest our dollars, always keeping patients and clinical care our top priority.”

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