Premama avoided COVID-19 disaster, plans to stay afloat financially

4. Premama Inc.
CEO (or equivalent): Dan Aziz, founder and CEO
2019 Revenue: $2.5 million
2017 Revenue: $1.2 million
Revenue growth: 109.4%

TALK ABOUT TIMING. Providence-based startup Premama Inc. closed a $3.5 million in series A funding round in December 2019. A couple of months later, COVID-19 wreaked havoc on the startup-funding world.

Now the company that sells over-the-counter dietary supplements, mixes, pills and soft chews for maternity wellness anticipates at least 100% year-over-year growth for the next three years, said founder and CEO Dan Aziz.

“We are a premium brand, but when it comes to starting your family, many women are looking for premium products and what is best for them and their babies,” Aziz said.

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Web traffic hit an all-time high after the pandemic hit. Since Premama’s founding in 2011, Aziz calculated the company has grown by 16,566%.

Customers across the country are buying Premama’s products, available online and in select retailers and pharmacies. Key to its exponential growth has been the expansion of its product offerings to support women before, during and after pregnancy, along with more-focused distribution channels and more direct-to-consumer marketing, Aziz said.