R.I. branding has been hit or miss

EMPTY FEELING: Kristen Adamo, CEO and president of the Providence Warwick Convention & Visitors Bureau, stands in the barren lobby at the Crown Plaza Providence-Warwick in Warwick in March 2020, after the COVID-19 pandemic caused a massive amount of canceled trips. / PBN FILE PHOTO/MICHAEL SALERNO
EMPTY FEELING: Kristen Adamo, CEO and president of the Providence Warwick Convention & Visitors Bureau, stands in the barren lobby at the Crown Plaza Providence-Warwick in Warwick in March 2020, after the COVID-19 pandemic caused a massive amount of canceled trips. / PBN FILE PHOTO/MICHAEL SALERNO
TOURISM When R.I. Commerce Corp. decided to hire a chief marketing officer in late 2015, it made sense – bring in a person to guide efforts to rebrand Rhode Island as a place for tourists to spend money and businesses to set up shop. And when Betsy Wall – the former head of the Mass.…

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