R.I.’s top tourism job in limbo

Almost five months after the state’s top tourism official resigned, R.I. Commerce Corp.’s promotional efforts “haven’t skipped a beat,” according to the agency’s interim chief marketing officer. Commerce spokesman Matt Sheaff was appointed to fill the role temporarily after Heather Evans stepped down in May. She now serves as the chief marketing officer at United…

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  1. “Those who clicked the ads are brought to a page on the VisitRhodeIsland.com site highlighting outdoor activities for visitors, with discounts from hotels and attractions. Sheaff and his team assembled itineraries for weekend getaways in 11 neighborhoods throughout the state and made suggestions on where people could stay, eat and play, all in an effort to support local businesses.”

    “…with discounts from hotels and attractions…”

    I propose our business community rally around this point of action and expand on the concept to include not only hotels and attractions, to broaden the scope out to all RI based business entities to reinforce current RI Tourism offers to create what I call “Irresistible Packaging”. By definition, packaging that is so compelling, an invitation so warm, that resistance is futile!

    RI already works in conjunction with other New England states to make NE an outstanding destination, and I propose RI should take their messaging and packaging to the next level to become “New England’s Host State”.

    Please read the Open Letter to RI’s Business Community posted at the top of the page linked below. Constructive input is welcome.