R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key approach to rolling out its newest marketing campaign. Instead, she says, it’s a 12-month effort in the marketing trenches trying to sell the state to potential visitors. So, after a disastrous…
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