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Home Commentary Advice The rise of account-based marketing
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The rise of account-based marketing

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Chris Ciunci
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03/16/2018
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    Chris Ciunci
    Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns. Account-based marketing, or ABM, is a move away from hunting the largest crowds toward finding the absolute best matches for your business. Because you’re creating highly customized campaigns for fewer targets,…

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