PROVIDENCE – Roger Williams University’s School of Continuing Studies worked with digital communication company Loud-Hailer on a mobile app – Providence2GO – which allows users to connect with businesses or groups based on where they are, without always relying on a carrier service, internet or Wi-Fi.
The rollout is part of a 10-month pilot program, with Loud-Hailer working to add more partners in Providence and in more cities, according to a university press release.
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“The goal is to create a linked city,” said Jamie Scurry, dean of the university’s School of Continuing Studies. “We are excited to work with Loud-Hailer and our partners on improving and connecting the community we serve and testing this impressive technology that other cities and communities can learn from.”
The content the app will deliver will consist of destinations near the user without a search for “What’s near me,” or “What’s nearby,” said the press release, but also notifications of events, special deals and behind-the-scenes views.
For example, users near campus who are interested in learning more about the School of Continuing Studies will receive information on courses and events happening at the school automatically, without having to search. That information will be automatically received and curated based on channels to which users subscribe to and where they are located.
“Just open the app, decide what you want to know about in the city, and the information comes to you,” said Cimon Chen, Loud-Hailer co-founder, president and chief creative officer.
Providence2GO runs on new technology developed by Loud-Hailer called Buki-Boxes, which act as Bluetooth engagement points throughout the city. The boxes broadcast preloaded and real-time content to users as they approach different engagement spots, making the information hyperlocal.
Other Providence partners include WaterFire, AS220, Rhode Tour, Providence Public Library, Marsella Properties, Downtown Providence Parks Conservancy, the R.I. Governor’s Office of Innovation and the city of Providence’s Department of Art, Culture + Tourism.
Initially, the application will only be available on iOS devices.
Susan Shalhoub is a PBN contributing writer.
