Social media integral to Princess House continued sales, profit growth

STEADY SELLER: Direct selling business Princess House in Taunton produces a variety of products. From left, Nicole Camarao, associate product-development manager; Valerie Vega, product planner; Connie Tang, president and CEO; Mayari Genova, senior product manager; and Michelle Hannula, senior product manager. / PBN PHOTO/MICHAEL SALERNO
STEADY SELLER: Direct selling business Princess House in Taunton produces a variety of products. From left, Nicole Camarao, associate product-development manager; Valerie Vega, product planner; Connie Tang, president and CEO; Mayari Genova, senior product manager; and Michelle Hannula, senior product manager. / PBN PHOTO/MICHAEL SALERNO
Princess House Inc. in Taunton has taken part in the transformation of the direct selling industry since its founding in 1963. At the beginning, the company made crystal ware, which its sellers – known in the direct selling business as consultants – would pitch to neighbors, friends and strangers. Today, Princess House sells mostly cookware…

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