Summer Infant rebrands as SUMR Brands, shifts strategy

SUMMER INFANT is now doing business as SUMR Brands and has shifted its brand strategy, offering three brands,
SUMMER INFANT is now doing business as SUMR Brands and has shifted its brand strategy, offering three brands, "Summer," "born free" and "SwaddleMe." Above, the born free product "Zuta." / COURTESY SUMR BRANDS
WOONSOCKET – Summer Infant (USA)  Inc. is now doing business as SUMR Brands, the company announced earlier this month. The change in branding for the infant and toddler care products company is a part of a larger business strategy shift in the wake of the bankruptcy and shuttering of Toys R Us and Babies R…

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