Survey: Banks at risk of losing customers to technology firms

A NEW SURVEY by management-consulting firm Bain & Co. found that many consumers, especially young ones, would rather bank with technology companies such as Apple and Google than traditional banks, partly because they’re looking for the greatest digital conveniences. / BLOOMBERG FILE PHOTO/SEONG JOON CHO
PROVIDENCE – A new survey of 152,000 consumers found that traditional banks are failing to keep up with direct banks, such as USAA and First Direct, and technology firms, such as Apple and Google, in five out of five areas that matter most to customers, according to Bain & Co. Bain is a management-consulting firm…

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