CANTON, Mass. – Research consultancy Brand Keys Inc. of New York, a customer loyalty specialist, named Dunkin’ Donuts the No. 1 brand in the country for customer loyalty in the coffee and doughnuts category.
According to the survey, Dunkin’ Donuts more consistently meets or exceeds consumer expectations than its competitors.
The Brand Keys ratings are based on samples of about 24,000 men and women, aged 18 to 60, drawn from the nine U.S. Census regions. A total of 755 respondents were surveyed in the coffee and doughnuts category, completed in the first quarter of this year.
Canton-based Dunkin’ Donuts has more than 7,000 locations worldwide. It reported $4.7 billion in sales for the fiscal year ending last August.
