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EMPTY FEELING: Kristen Adamo, CEO and president of the Providence Warwick Convention & Visitors Bureau, stands in the barren lobby at the Crown Plaza Providence-Warwick in Warwick in March 2020, after the COVID-19 pandemic caused a massive amount of canceled trips. / PBN FILE PHOTO/MICHAEL SALERNO

R.I. branding has been hit or miss

TOURISM When R.I. Commerce Corp. decided to hire a chief marketing officer in late 2015, it made sense – bring in a person to guide...
DRAMATIC CHANGE: Tom McGinn, captain and president, and Kristin Stone are co-owners of Providence Riverboat. After the company joined the Providence Warwick Convention & Visitors Bureau, it shifted its business model from cocktail cruises to catering to the tourism industry and nearly tripled its revenue in the first year, Stone said.
 / PBN PHOTO/MICHAEL SALERNO

Tourism: In search of coordination

The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
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