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BRAND-FOCUSED: From left, friends Patsy Culp, Brittanny Taylor and Olivia Rodrigues launched Providence-based consultant The ­Branding Edit to assist young companies with their branding, with a focus on women-owned companies. / COURTESY THE BRANDING EDIT

Shaping the right message

Entrepreneurs sometimes are so focused on the product, the service, that they neglect the brand. That’s where a consultant, such as The Branding Edit,...
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