Tag: Guest Column
In homebuying, winning bid may bring a curse
In today’s hot housing market, winning a bidding war can feel like a triumph. But my research shows it often comes with a catch:...
When an employee struggles with mental health, employers have responsibilities, rights
Laws protecting employees with mental health conditions have been on the books for decades, but over the last few years, legal matters involving employees...
Ways to avoid AI custom pricing
Recently, Delta Air Lines announced it would expand its use of artificial intelligence to set airfare prices. This move sparked concern among flyers and...
Cyber Sessions: Resiliency is a matter of spending smarter
(Editor’s note: This is the 36th installment of a monthly column on the growing number of cyberthreats facing businesses of all sizes and what they can...
Hiring the right people is key to navigating the turmoil
Drivers of our current and projected economies include the spate of business closings, layoffs and bankruptcies that challenge us every day. The grave uncertainties...
Should you be honest about you’re use of AI?
Whether you’re using artificial intelligence to write cover letters, grade papers or draft ad campaigns, you might want to think twice about telling others....
Maximizing content for reach, impact
Ever wondered how some businesses manage to shine so brightly in the crowded online world? Well, it’s no magic trick – it’s a blend...
A marketing dilemma: How to handle a competitor’s setback
Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about...
A costly trade war still looms over us
U.S. President Donald Trump announced a plan on Feb. 1 to slap steep tariffs on imports from key American trading partners – 25% on...
How DEI rollbacks at colleges set back learning
Just four years ago, following the murder of George Floyd, almost every college and university in the U.S. had at least one diversity, equity...
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