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Wednesday, September 19, 2018
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View your website as your online storefront

The digital era is in full swing. Imagine what could happen if a stronger website presence led to even 5 percent more conversions into...

(add)ventures Announces Promotions on Strategy, Content and Technology Teams

Providence, R.I. (June 23, 2017) – To meet the growing needs of its client partners, multidisciplinary brand culture and communications firm (add)ventures recently announced...

Lataille receives SBA award for entrepreneurial excellence

SUSAN LATAILLE, owner of DiscoverYou Events in North Smithfield, recently received the Joseph G.E. Knight Award for Entrepreneurial Excellence from the U.S. Small Business...
IN THE THICK OF IT: Cara Cromwell, executive director of Rhode Island NGA 2017, poses in front of the Providence Performing Arts Center, one of four venues that will be featured in the National Governors Association annual summer meeting in July, which is being hosted by Rhode Island.  / PBN PHOTO/­MICHAEL SALERNO

National governors’ meeting chance for R.I. to shine

Rhode Island has an opportunity to attract national attention in July, when the state hosts the National Governors Association summer meeting, a convention that...
LASTING SUPPORT: Oscar Chilabato, associate professor of marketing and Ad Team co-adviser at Johnson & Wales University, has been supporting JWU students at the National Student Advertising Competition for 19 years. For the first time in the program’s history, the team took first place at this year’s competition in New Orleans. / COURTESY JOHNSON & WALES UNIVERSITY

Real-world experiences helping prepare JWU, URI marketing majors

Michael Gotera, a Nevada native, wasn’t sure what to study when he began as a freshman at Johnson & Wales University in Providence but...

Leverage your internal team

Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately,...
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