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SAGE COUNSEL: From left, Hinckley Allen Counsel Priscilla Kimball, Charles Reppucci, retired, and partner Robin Main.
 / COURTESY HINCKLEY ALLEN & SNYDER LLP

Hinckley Allen & Snyder LLP

BEST PLACES TO WORK 2018 2. MIDSIZE COMPANIES | Hinckley Allen & Snyder LLP Employees in R.I.: 115 Chief Operating Officer Michael P. Kiskinis Questions answered by: Michael...
TRIBAL OUTLOOK: On Jan. 19, TribalVision held its annual retreat at NYLO Hotel in Warwick to review its 2017 accomplishments and goals for 2018.
 / COURTESY TRIBALVISION

TribalVision

BEST PLACES TO WORK 2018 8. MIDSIZE COMPANIES | TribalVision Employees in R.I.: 54 Founder and Managing Partner Chris Ciunci Questions answered by: Alethea Saccoccia, human resources managerWhat...
APRIL WILLIAMS, left, and James Kwon are now President and CEO, respectively, of a merged entity of Figments Delicious Design & Creative Marketing and North Star Marketing. / COURTESY NORTH STAR MARKETING AND FIGMINTS DELICIOUS DESIGN & CREATIVE MARKETING

Figmints and North Star announce merger

PAWTUCKET – Figmints Delicious Design & Creative Marketing LLC and North Star Marketing Inc. have merged, the two companies announced Wednesday.The organizations, both which...
USING ALL THE TOOLS: Morgan Durfee, senior marketing manager at TribalVision, uses multiple media to get her clients’ messages across, with video taking an important role in campaigns. / PBN PHOTO/RUPERT WHITELEY

Durfee pursues clients’ perfect presentation

Women to Watch, Creative Services | Morgan Durfee, TribalVisionBy the time TribalVision Senior Marketing Manager Morgan Durfee joined the Warwick-based, outsourced-marketing company, she’d already...

‘Wow’ your customers

Many organizations focus primarily on finding new customers. However, a strict emphasis on prospecting will underrepresent the majority of your sales. By neglecting customer...

(add)ventures Grows Digital Capabilities with Marketing Talent

Teresina Francis of Dartmouth, Ma., joins multidisciplinary brand culture and communications firm (add)ventures as director, digital marketing/strategy, bringing more than 15 years of integrated...

The rise of account-based marketing

Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns.Account-based...

Marketing and sales: 5 ways to make 2018 your best year...

• Try something new.In their “Habits Across the Lifespan” study, Duke University researchers found nearly half of human behaviors are habit-based, regardless of age....

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
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