Jennifer Shaheen | Technology Therapy Group LLC founder and president
Nothing stands still. If you’re not constantly looking for new opportunities, you won’t find one – and then you’ll be in trouble. Great leaders operate in the present but focus
on planning for the future. Reinvention is the art of embracing change in a waythat grows your business.
I started my company in 1997, in my college apartment, and have been reinventing it ever since. What began as a training firm – teaching business owners how to use what was then new technology – grew into training and consulting. From there, Technology Therapy Group grew into a full-service digital agency, implementing multi-channel campaigns for luxury and retail brands all around the world.
Today, we’re in the midst of our latest reinvention, using our experience and skills to create the technology platforms retailers need to better understand data points and improve personalization with machine learning.
The world is changing. In a very short time, technology capable of doing our work for us will exist. Our reinvention means shifting from being digital users and advisers to platform creators. It is very likely that you will also have to make a similar shift.
Change is imminent for all of us. Do not wait until it’s too late. Trust your gut, don’t get isolated in your industry, and pay close attention to changes in your customers’ behavior. All these can serve as signposts for what’s to come. The companies that are the most adept at identifying and responding to social and technological changes thrive. Everyone else will be left struggling to catch up.