To work, social media must be fun and interactive

Kimberley Donoghue

03/05/2011

WHAT’S NOT TO LIKE? Lolita Healy, second from left, says that many women that buy products from her company, Designs by Lolita, like interacting with its Facebook page. Healy participated in Providence Business News’ 2011 Social Media Summit last week. /

There’s no shortage of opinions on the do’s and don’ts of using Facebook, Twitter and LinkedIn, based on responses from panelists at Providence Business News’ 2011 Social Media Summit. But one message was clear at the March 2 event, which focused on marketing and employment issues: Social media has to be fun, interactive and innovative.…

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