Toys R Us liquidation threatens to curb toymakers’ innovation

WITH IT LOOKING more likely that Toys R Us will shutter its U.S. stores, toymakers are looking at a very different retail environment, especially for toys that do not have large marketing campaigns supporting them. / BLOOMBERG FILE PHOTO/LUKE SHARRETT
WITH IT LOOKING more likely that Toys R Us will shutter its U.S. stores, toymakers are looking at a very different retail environment, especially for toys that do not have large marketing campaigns supporting them. / BLOOMBERG FILE PHOTO/LUKE SHARRETT
NEW YORK – Toys R Us Inc. doesn’t sell the most toys in the United States – that distinction goes to Walmart Inc. – but it has remained a key proving ground for kids’ gadgets, games and other playthings. And that may be the biggest blow to the toy industry if the retailer moves ahead…

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