Toys R Us liquidation threatens to curb toymakers’ innovation

WITH IT LOOKING more likely that Toys R Us will shutter its U.S. stores, toymakers are looking at a very different retail environment, especially for toys that do not have large marketing campaigns supporting them. / BLOOMBERG FILE PHOTO/LUKE SHARRETT
WITH IT LOOKING more likely that Toys R Us will shutter its U.S. stores, toymakers are looking at a very different retail environment, especially for toys that do not have large marketing campaigns supporting them. / BLOOMBERG FILE PHOTO/LUKE SHARRETT
NEW YORK – Toys R Us Inc. doesn’t sell the most toys in the United States – that distinction goes to Walmart Inc. – but it has remained a key proving ground for kids’ gadgets, games and other playthings. And that may be the biggest blow to the toy industry if the retailer moves ahead…
To read the full story, Subscribe or
Subscribe to PBN
- Advertisement -