PROVIDENCE – U.K.-based Rhetorik Ltd. has acquired data-delivery technology service Datarista Inc., which focuses on the sales and marketing industry.
Terms of the acquisition were not disclosed. The combined entity will extend cloud-based, B2B data services, offering deep data integration and delivery options and creating a one-of-a-kind, global solution to drive growth, according to the press release.
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“Datarista has been a valued partner,” said Rhetorik CEO Meredith Amdur. “Bringing their data delivery technology in-house will add immediate value for us and for our clients.”
The combination of Rhetorik, which calls itself a global leader in compliant sales intelligence, data hygiene and insights, and Providence-based Datarista will enable delivery of a full-funnel, General Data Protection Regulation compliant service that leverages Rhetorik’s newly launched Global Data Platform, including DataCliniq, NetFinder, ProfileFinder and other soon to be launched offerings, according to the statement.
Datarista CEO Pat Sabatino will become Rhetorik’s vice president of product.
“Datarista has had a singular focus on creating the best delivery technology into CRM and Marketing Automation Platforms,” said Sabatino. “I am truly excited to be a part of the emerging, worldwide data technology environment and innovations that are coming from Rhetorik in 2022.”
