Roger Williams Park Zoo moves Web site

PROVIDENCE — BX.com, an Internet development and hosting firm, has teamed up
with Roger Williams Park Zoo to host and maintain the zoo’s Web site.

The site, www.rogerwilliamsparkzoo.com will be hosted on servers at BX.com’s Network Operations Center and managed by BX.com’s Integrated Site Management service. Search engine specialists have begun an extensive process to maximize the site’s viability of more than 10,000 search engines, directories and indices worldwide. According to BX.com using NetTracker visitor behavior analysis software, ISM marketing experts will work with their zoo counterparts to devise campaigns to increase traffic to the site and ensure that the site’s navigation facilities are the best possible experience for those who log in.

BX.com has offices in Providence, Boston, Washington DC and San Jose.

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