PROVIDENCE – WLWC-TV CW 28 has signed a deal to air a Spanish-language television network’s programming on a new digital channel that the local station plans to create.
Four Points Media Group, the company that bought WLWC in 2008, plans to air LATV Networks LLC’s programs on subchannels of both WLWC and WTVX-TV in West Palm Beach, Fla., LATV said. The station is operated by Nexstar Broadcasting Group Inc.
The country’s switch from analog to digital broadcast signals last year freed up bandwidth space for TV stations, allowing them to air additional programming streams, or subchannels, over their existing signals.
LATV says its programming is targeted at native-born Latino-Americans and features a mix of licensed content and original shows, including “American Latino” and “LatiNation,” produced by its subsidiary American Latino Syndication.
The Providence-New Bedford area is the 50th-largest Hispanic television market in the U.S., with 44,000 Hispanic households, according to LATV.
“For the last three years LATV has been the leading alternative Hispanic network to the traditional Spanish language broadcasters,” David Morales, LATV’s vice president of distribution and sales, said in a statement. “Four Points had many other emerging network options available to them and they chose LATV, validating our continuing rise in the new TV landscape.”
Another broadcaster in the Providence market, low-power station WRIW-CA 50, carries NBC Universal’s Spanish-language network Telemundo. WRIW is owned by ZGS Communications of Arlington, Va.
Additional information is available at yourprov.com.
