Wood River Health Services launches new name, logo

HOPKINTON – Wood River Health Services has rebranded itself, launching a new name, logo and website.

The health center, now named Wood River Health, also recently disclosed its new tagline: “Caring for Our Community Since 1976.”

“Our health center provides a full spectrum of high-quality health care services, delivered by highly trained clinicians in a family-friendly, community environment,” said Alison L. Croke, CEO and president. “We secured a local rebranding firm to help us determine if our brand was effectively communicating this message to the members of our community, or if we needed to update our image.”

Wood River Health, previously designated a patient-centered medical home by the National Committee for Quality Assurance, offers primary care, family medicine, pediatrics and internal medicine services to the communities of southwestern Rhode Island and southeastern Connecticut. It partnered with local rebranding firm Imaj Associates Inc. in spring 2022 and after careful research and analysis voted to shorten its name and modernize its logo.

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“Wood River Health’s new logo better represents its mission, growth and commitment to its community,” said Jami Ouellette Morse, president and creative director of Imaj Associates. “The bold-yet-welcoming colors, drawn from the natural beauty of the area, were selected to connect with patients and help them feel positive, bold and hopeful through their lifetime health care journeys. The interconnection of the individual elements – the water, the land and the sun – represents Wood River Health’s strong partnerships with the medical community, its patients and its donors.”

The nonprofit also launched a new website.

Claudia Chiappa is a PBN staff writer. You may contact her at Chiappa@PBN.com.