Erin Cabral Yarbough worked with global brands in the baby-products market for nearly 20 years, developing their brand strategy and handling large-scale operations. After doing some volunteer work in some of Rhode Island’s smaller communities, she realized there was a real need for local businesses that can’t afford marketing consultants to be able to reach customers in a way that makes the most sense for that business.
Enter Get Social Local, Yarbough’s new venture, which opened in January and provides clients with a digital strategy, ranging from photography, social media, content creation, email messaging and more. Ten months and a pandemic later, her clients include heating, ventilation and air conditioning companies, real estate offices, law firms, family-owned spas and financial planners.
Her $2,500 to $5,000 packages are billed monthly so her clients have the flexibility to cancel without breaking any contract.
“Our world shifted drastically to digital overnight. It’s going to be harder for you to reach people, even if you’ve been doing it the same way for 35 years,” said Yarbough. “The services are proven to work.”
Alexa Gagosz is a PBN staff writer. Contact her at Gagosz@PBN.com.
