Home Industries Capital Goods Designer experiments, reinvents, hits stride again after returning to R.I.

Designer experiments, reinvents, hits stride again after returning to R.I.

NEW ­DESIGNS: Elana Carello, owner of Elana Carello Sweaters, sketches new designs. She has found success in pop-up shops and artisan shows and has seen her sales grow. / PBN PHOTO/­MICHAEL SALERNO
NEW ­DESIGNS: Elana Carello, owner of Elana Carello Sweaters, sketches new designs. She has found success in pop-up shops and artisan shows and has seen her sales grow. / PBN PHOTO/­MICHAEL SALERNO

Elana Carello of Elana Carello Sweaters – a Cranston designer who came back to the Ocean State from New York City about 10 years ago – is tweaking a winning formula. The foundation of her success? Her past success – designing whimsical knit sweaters and sweater vests, but this time with a new strategic approach

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