Home Economy Entrepreneurship Hair care business grows from side gig to full-time operation

Hair care business grows from side gig to full-time operation

NICHE MARKET: Kerlyne Jean-Baptiste is the owner of KerlyGirl LLC, a natural hair care product line for people with curly, coiled hair that uses a fig oil as its secret ingredient. / PBN PHOTO/MICHAEL SALERNO
NICHE MARKET: Kerlyne Jean-Baptiste is the owner of KerlyGirl LLC, a natural hair care product line for people with curly, coiled hair that uses a fig oil as its secret ingredient. / PBN PHOTO/MICHAEL SALERNO

The irony of products formulated for natural hair care is that they’re often unnatural. Kerlyne Jean-Baptiste, owner and CEO of KerlyGirl LLC, identified that unmet need when she was a student at Brown ­University. In her dorm room, first for herself, then for friends, she started experimenting with plant-based products for hair that is either

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