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Marketing the state for tourism deserves serious attention

DIFFICULT TO DUPLICATE: The hoopla surrounding the Volvo Ocean Race’s stop in Newport in 2015 was an easy sell. The challenge for the state going forward is how to lift the entire Rhode Island tourism industry through its coming new marketing ­campaign. / COURTESY VOLVO OCEAN RACE/AINHOA SANCHEZ
DIFFICULT TO DUPLICATE: The hoopla surrounding the Volvo Ocean Race’s stop in Newport in 2015 was an easy sell. The challenge for the state going forward is how to lift the entire Rhode Island tourism industry through its coming new marketing ­campaign. / COURTESY VOLVO OCEAN RACE/AINHOA SANCHEZ

The front page of this week’s issue of PBN shows the wild scene on the water around Fort Adams State Park during the 12-day Newport stop of the Volvo Ocean Race in 2015. More than 125,000 people were estimated to have shown up at the Race Village at Fort Adams then for the kind of

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