PROVIDENCE – PACE Organization of Rhode Island has hired Tom Boucher as its new chief of marketing and development, the older-adult health plan announced.
The health plan, which serves older adults interested in maintaining their independence and lives in the community rather than a nursing home, noted in its announcement that Boucher will help PACE-RI increase participation in its model, part of an effort to boost enrollment in PACE programs nationally.
Boucher joins PACE after 15 years in the marketing and external affairs department at Neighborhood Health Plan of Rhode Island, where he most recently served as senior manager and was responsible for communications, public relations, government affairs, market research and member advocacy. He was part of the marketing team that helped Neighborhood implement changes to support the Affordable Care Act and triple membership, revenue and staffing.
Before that, he managed public relations programs for technology clients, worked in government and politics in Massachusetts, and participated in the Jesuit Volunteer Corps, a one-year community service program.
Boucher will oversee the marketing and development programs for PACE-RI, researching and implementing growth opportunities. As a senior executive, he will oversee the marketing department, fund development, business expansion, and participate in setting and achieving the strategic goals of the organization.
“PACE is fortunate to welcome Tom to our senior team. His experience in the health care sector, stellar communications skills, strong relationship-building ability and drive to improve care for people with low income will help propel us,” said Joan Kwiatkowski, CEO of PACE-RI. “We are looking forward to his contributions toward ambitious growth and increased recognition of the value of PACE.”
Rob Borkowski is a PBN staff writer. Email him at Borkowski@PBN.com.
