Home Economy Entrepreneurship Selling a story key to food-startup success

Selling a story key to food-startup success

READY TO EAT: Maggie R. Mulvena, owner of meal-delivery service Feast & Fettle, brings an order for a Lincoln family to the company van. / PBN PHOTO/MICHAEL SALERNO
READY TO EAT: Maggie R. Mulvena, owner of meal-delivery service Feast & Fettle, brings an order for a Lincoln family to the company van. / PBN PHOTO/MICHAEL SALERNO

Meal-delivery service Feast & Fettle managed to grow during its first year in business thanks in part to an evolving, cost-effective marketing strategy, says owner and executive chef Maggie R. Mulvena. “I’m very particular about what we put our energy into,” said Mulvena, a graduate of the Johnson & Wales University culinary-nutrition program. Like many

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