PROVIDENCE – The Upserve platform has added advanced features to its online-ordering system, the restaurant tech company said in a press release. The upgraded system is available now to all restaurants that use the company’s online-ordering capabilities, with a goal of streamlining its online-ordering profits, the company said.
It’s the first upgrade since the platform was released three months ago, company officials say, and comes not a moment too soon.
“Analysts expect online ordering to fuel a 79 percent increase in the U.S. food home-delivery market over the next five years, creating a huge opportunity for restaurants to increase revenue without adding seats,” said Angus Davis, CEO and founder of Upserve. “Now more than ever, restaurants need strong online-ordering tools.”
Some of the Upserve advanced features include the ability for restaurants to embed Upserve Online Ordering widgets directly into their website for a more seamless customer experience; the ability for restaurants to enroll customers into a loyalty program directly from an online order; an automatic suggestion of an increased order size if a customer is close to earning a reward; and the ability for restaurants to create online-ordering guest lists for targeted marketing. Customers can now also order online up to seven days ahead, according to the press release, and order using their Facebook login.
Upserve is headquartered in Providence, and has offices in San Francisco and New York City.
Susan Shalhoub is a PBN contributor.
