For years, Rebecca Martin struggled with a genetic predisposition to acne, eczema and sensitive skin.
“It affected my confidence, and I ended up in this hyper-consumer doom loop, heading out to Sephora with every paycheck,” Martin said.
Martin eventually found a routine that kept her acne at bay, but it came with a new set of problems.
“I got my skin under control, but then my bathroom was very much out of control,” she said. “I had a lot of products, and I decided it was too overwhelming.”
So, Martin, who has a biology degree, decided to find a better solution. Earlier this year, she launched her own skincare brand, GRAES, an acronym for “Generally Recognized as Effective and Safe.”
To develop her first product, Martin compiled a list of 350 ingredients known to irritate sensitive skin. Using this research, she developed an 8-in-1 cream, Night C.A.P., designed to ease the hassle of skincare. She also uses glass bottles and recycled materials for packaging. Eventually, she plans to release a morning cream, toner and cleanser to support a comprehensive but minimalist routine.
Martin currently sells the product direct to the consumer online at graes.co, with retail and wellness company partnerships set to launch later this year.