Coldwell lists on local news sites

GateHouse Media announced last week that it would integrate residential listings from Coldwell Banker Residential Brokerage in New England within its WickedLocal.com Web sites.
GateHouse, which owns weekly newspapers in Massachusetts, runs a host of WickedLocal.com sites for communities in the South Coast. The sites focus on ultra-local happenings and news.
The company said Coldwell listings will appear on 160 of the local sites as well as eight regional sites. GateHouse said that will put listings in front of more than 2.9 million unique visitors.
The listings will include property and open house information, multiple photos, sales associate contact information, a printable brochure and location map. Listings will be updated daily.
“Real estate consumers today are smart, tech savvy and interested in receiving instant access to the information they need,” said Rick Loughlin, president of Coldwell Banker Residential Brokerage in New England. “We are continuously adding valuable online and technology-driven platforms to our marketing repertoire. Our partnership with GateHouse Media is an extension of this commitment and will enhance our already successful online marketing strategy.”