PROVIDENCE – Local public-relations firm Duffy & Shanley Inc. is handling all of office-supply retailer Staples Inc.’s marketing in both traditional and new media this holiday season.
After having the local firm do its “Gift It For Free” sweepstakes promotion in 2008, which won honors last summer at The Publicity Club of New England’s annual Bellringer Awards, Framingham, Mass.-based Staples hired Duffy & Shanley to put together its entire marketing campaign this year.
Rhode Island's Market Has Changed. Developers, Builders, Investors and Sellers Must Change With It.
By Emilio DiSpirito IV License Partner | Engel & Völkers Oceanside Leader | The DiSpirito…
Learn More
Shawna Hassett, a senior account executive at Duffy & Shanley and former WJAR-TV NBC 10 reporter-producer, has been working on the account, with her name appearing on a number of Staples’ recent news releases. Those include an online Holiday Center and another sweepstakes.
Staples spent $667.7 million on advertising and marketing in 2008, down from $710 million the year before, according to Securities & Exchange Commission filings.
Duffy & Shanley’s other clients include Stride Rite, Foster Grant, Deepwater Wind and Swarovski.
Great to see a local firm with such a national profile.