Small press finds help in cloud

PAPER TRAIL: New Street Communications co-owner Edward Renehan with his son, Bill. Renehan says that for every paper copy bought from the company, it’s selling 10 e-books. / PBN PHOTO/MICHAEL PERSSON
PAPER TRAIL: New Street Communications co-owner Edward Renehan with his son, Bill. Renehan says that for every paper copy bought from the company, it’s selling 10 e-books. / PBN PHOTO/MICHAEL PERSSON
Small presses have always struggled to compete, but New Street Communications LLC is finding its way by tapping serendipitously into literary, computing and other niche markets in the cloud. Increasingly, the Internet helps specific segments of the publishing industry exploit gaps in content. Three years ago, nonfiction publisher Ed Renehan saw his entry point, and…
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