Kara Alaimo
Pay interns, corporate America
A piece of advice to companies hiring interns this summer: Pay them for their work. Some organizations don’t, claiming that the chance to learn...
Communication woos investors
When Snap went public on March 2, its stock started trading at $24 per share. Since then, its value has decreased by about one-third....
Waging Twitter war for fun and profit
Two of the U.K.’s most venerated museums recently went to war on Twitter.
It began during #AskACurator Day on Sept. 13, when experts from more...
How not to communicate
In recent weeks, many Americans have been astounded by the hatred some of their compatriots seem to harbor toward people of color, immigrants and...
Berating employees isn’t smart
It’s almost never a good idea for a leader to publicly criticize his or her employees.
As a PR matter, this strategy is almost certain...
When to enter political fray
Even before President Donald Trump took office, the calls for boycotts began. "@Amazon we are not shopping with you until u pull all Trump...
When the fake-news peddlers come for your company
Fake news on social media stymied the presidential campaign of Hillary Clinton. Now, businesses are wondering what they should do if they’re targeted next.
For...
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