Katie Benner
Apple Watch marketing goes beyond the Apple store
A couple of weeks ago I stopped by the Grove, a Los Angeles mall best known for its music-playing fountain and a trolley that...
Do media companies value reach or influence most?
Technology giants like Facebook, LinkedIn and Amazon – along with the data analysts at legacy media companies like Disney and Time Warner – spend...
Why VCs are delighting in such a bubbly existence
Investors probably will never bury venture-capital firms under the mountains of cash that they once did in such banner years as 2000 and 2001,...
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