Blue Cross campaign seeks to educate consumers

A man reads the labels on two bottles. “Same active ingredients, but one has a much lower price,” he notes. He tosses the pricier one aside, holds up the other and says, “I’d buy this one.” Then he adds: “Well, the same goes for generic vs. brand-name prescription drugs. I know what I’d choose.” Over…

Want More Free?

To access 2 more articles, please log in or register for free.

Registered users get access to a limited number of free articles every month.

Register Now

Already registered? Login to access more free articles.

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -