8 rules for a good press release
Dear Dan: I’m planning to send out press releases for our new business, but I’ve never written one before. What are some things to...
The good fight is not fought over your prices
Salespeople have two major fears: No. 1 is rejection and No. 2 is price or fee.
Most salespeople are hesitant when it...
Your call is (not) important to us; please hold
Ever hear this?
Thank you for calling (fill in the name of any big company). All of our people are busy now. Your...
Why the iPhone will transform business promotion
To the victor go the spoils. Or, figure out technology or die.
If you thought the Internet changed the way business communicates and sells, the...
N.Y. expert now Lifespan’s top quality officer
Dr. Mary Reich Cooper has joined Lifespan as vice president and chief quality officer, a newly created role. Prior to joining Lifespan, Cooper served...
Don’t let slumps keep you down in the sales dumps
Read the sports pages on any given day, and you’ll likely find a hard-luck story about some player or team experiencing the worst slump...
Taking cues from the Wizards of Fort Wayne
I threw out the first pitch today. A perfect strike!
Okay, okay, it was at the Fort Wayne Wizards game – a minor-league team.
Okay, okay,...
Concentration is more than just a kids’ card game
A group of discouraged business people hired a consultant to speak to them on ways to improve business. The consultant tacked a big sheet...
A lesson from Uxbridge: Preparedness is key
On July 21, 65 businesses suffered from a disastrous fire at the Bernat Mills, in Uxbridge, Mass. They employed more than 300 people, and...
How to buy print ads on Google
Dear Dan: We’ve had success advertising online, but for our particular target buyers, the best results still come from basic newspaper ads. Is there...
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