The answer: Cindy Crawford.
The question: “Who’s that behind those FosterGrants?”
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AAiFosterGrant of Smithfield is counting on the ubiquitous super-model to breathe new life into the classic advertising campaign. Print ads will appear next spring in leading consumer publications such as People, Glamour, Parenting and Cosmopolitan.
Crawford will be further immortalized in point-of-purchase displays at thousands of major retailers in the U.S., United Kingdom, Mexico and Canada. The original 1960s ads featured celebrities of the day from Raquel Welch to Woody Allen.
“We’re taking a giant leap forward with Cindy Crawford,” said Bill Potts, vice president of marketing for FosterGrant. “As one of the most beautiful and famous faces in the world she’s an excellent star for our stylish line of sunglasses. We know that she’ll strike a chord with consumers in our “who’s that behind those FosterGrants” campaign that has been so successful and continues our celebrity heritage.”
The new ads were created by Cornerstone Marketing of Laguna Beach, Calif.
AAiFosterGrant is a division of AAi Accessories Associates Inc. — a leading distributor of women’s accessories in North America. he company bought Dallas-based Foster Grant in December 1996. AAi.FosterGrant has partnerships with companies in the United Kingdom, Mexico and Canada.
