Commerce R.I. to Rhode Islanders: ‘Make it Yours’

R.I. COMMERCE Secretary Stefan Pryor said they are committed to moving the tourism marketing campaign forward and making it a success, and want to engage Rhode Islanders in the process through the latest initiative, called "Make it Yours."


  / PBN FILE PHOTO/MICHAEL SALERNO
R.I. COMMERCE Secretary Stefan Pryor said they are committed to moving the tourism marketing campaign forward and making it a success, and want to engage Rhode Islanders in the process through the latest initiative, called "Make it Yours." / PBN FILE PHOTO/MICHAEL SALERNO
PROVIDENCE – “Make it Yours” is the latest tourism strategy from the R.I. Commerce Corporation. After a new slogan, Rhode Island: Cooler & Warmer, was unveiled to widespread criticism, resulting in its abandonment less than a week after its debut, Commerce RI said it is now focusing on engaging Rhode Islanders in the tourism marketing…

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