Mark Morin has been named marketing and public relations manager at Festival Ballet Providence (FBP). For the past 10 years, he worked in the wholesale-liquor industry as a salesman for Rhode Island Distributing. Morin was also a dance and theater critic for The Westerly Sun before joining the staff at Motif Magazine as its primary dance reviewer. He has performed with the State Ballet of Rhode Island, Spindle City Ballet and Rhode Island Ballet Theatre.
PBN: What are you looking forward to in your position?
MORIN: I knew working as the marketing and public relations manager for FBP was something I could enjoy. I am looking forward to doing something I am passionate about, have extensive knowledge about and have loved for a long time. … I am working more now than I ever have before, but I look forward to doing it every day.
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PBN: What responsibilities at Festival Ballet Providence will utilize your skill set?
MORIN: The marketing side of my new position will require me to rely on past sales experience, but being able to sell something that I actually believe in will have an incredible effect on how I am able to sell dance to Rhode Island and the media. My goal is to educate the public about FBP as the region’s best ballet company while also having the best ballet school within the state. To do that, you really need to know how to talk to media outlets. I have to be able to connect with the places where people get their news, events and local information. Ten years ago, FBP was primarily for local dancers. Now, it is an international company with eight different countries currently represented on our dance roster.
PBN: Festival Ballet Providence is a nonprofit. How have the two programs, performance and education, helped its success and longevity?
MORIN: FBP is still primarily a classical company but we keep our performance schedule exciting and appealing, contemporary and modern. In partnership with our performances, we reach out to local high schools to engage the youth of the community and to give back to the community that continues to support Festival Ballet. Again, this also has a cyclical effect. By exposing more people to FBP – through education and performances (sometimes both) – we are able to increase our presence. •
