Fidelity CEO says no-fee lineup is aimed at new customers

FIDELITY INVESTMENTS CEO Abigail Johnson said the company offered its four zero-expense index funds to attract new customers. / BLOOMBERG FILE PHOTO/ANDREW HARRER
FIDELITY INVESTMENTS CEO Abigail Johnson said the company offered its four zero-expense index funds to attract new customers. / BLOOMBERG FILE PHOTO/ANDREW HARRER
NEW YORK - Fidelity Investments CEO Abigail Johnson said the firm’s decision to launch a series of no-fee mutual funds had a simple rationale: bring in new customers. “The objective was to lower the friction and get more people to try Fidelity,” Johnson said in a brief interview. “The hope is they will like it and…
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