SOLAR BROS: Rather than focus on flashy ads and marketing, Patrick Bartley, left, and Brian Fabiano, half-brothers and co-owners of Evergreen Solar Inc. in Pawtucket, feel once they help people understand solar savings, the product sells itself.
COURTESY EVERGREEN SOLAR INC.
For a company that makes its money from homeowners buying solar panels, Evergreen Solar Inc. has a seemingly contradictory philosophy. “We don’t sell solar,” said co-owner Brian Fabiano. The employees who walk potential customers through the ins and outs of sun-powered energy for their homes aren’t referred to as salespeople. Instead, they’re called “solar pros.”…
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