PAWTUCKET and ATLANTA – Hasbro Inc. (NYSE:HAS) is teaming up with the Cartoon Network to produce “Transformers Animated,” a 27-episode television series slated to debut in 2008, the companies said today.
The series is to include 26 half-hour episodes plus a 90-minute special. Matt Youngberg will be supervising director, Derrick Wyatt is to provide the character designs and Sam Register will serve as executive producer. Head writer will be Marty Isenberg, of “Danny Phantom,” “X-Men” and “Teenage Mutant Ninja Turtles” fame.
The announcement comes shortly before the live-action Transformers movie, slated to be released July 3 by DreamWorks and Paramount Pictures, Cartoon Network and Hasbro.
“We are thrilled to be working with the highly creative team at Cartoon Network on bringing the next chapter in the Transformers saga to kids and fans around the world,” said Brian Goldner, Hasbro’s chief operating officer. “The animation style that Cartoon Network has developed really brings the lore and characters of the Transformers franchise alive in a way that has never been seen through animation.”
The series will be set in the near future, in Detroit, where “the alien Transformers are thrust into a world populated by humans and automatons … interacting with the natives in exciting and humorous ways,” the companies said.
“Transformers is a tried and true draw for our core audience,” said Bob Higgins, senior vice president programming and development for the Cartoon Network, adding “We are thrilled to be working with Hasbro to help re-imagine this amazing franchise for a new generation of fans.”
For more information about Transformers-branded toys, games, merchandise and entertainment, visit www.hasbro.com/transformers. To learn more about Cartoon Network, division of Time Warner company Turner Broadcasting System Inc., visit www.CartoonNetwork.com.
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