PAWTUCKET – Hasbro Inc. on Tuesday announced a new slate of multiyear licensing agreements aimed at expanding its most popular brands into the casino category.
The Rhode Island-based toy company inked licensing agreements with Providence-based Bally’s Corp., Aristocrat Technologies, Evolution and Galaxy Gaming. These four new partners will join Hasbro’s existing licensee SciPlay Corp., the social games division of Light & Wonder Inc.
Hasbro said it has been licensing its "age-appropriate" intellectual properties to the gambling sector for nearly 30 years.
The new licensees will be integrating game brands such as Monopoly, Yahtzee and Battleship into casino table games and slots.
Aristocrat, a manufacturer of casino-based slots, will use Monopoly, as will Evolution, a business-to-business developer of online slots and live casino games. Galaxy, a business-to-business developer and manufacturer of table games, will use Monopoly, Yahtzee and Battleship.
And Bally's will use Monopoly for its online casino operations.
Hasbro said the new partnerships are part of the company’s “Playing to Win” strategy, launched in February, focusings on innovation, partnerships and bringing well-known brands to more formats.
“We’re all about play – and that means meeting our fans wherever they are, from the game table to the casino floor,” said Claire Hunter Gregson, director of gaming relationships for Hasbro. “These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences.”
Hasbro said new titles are expected to launch in January 2026.