Joseph Becton | Artistic Tattoo Supply Inc., F.I.N.A.O. Ink Tattoo Co. CEO
There are many reasons why people opt to get inked. Whatever it is, know that it’s something that your clients, for the most part, will live with forever.
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Consultation with a new client is a must. Consultations are essential to ensure that your client doesn’t regret the tattoo that they get. It’s during this time that you’re able to discuss their idea in depth. This ranges from the art size to tattoo placement.
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Being knowledgeable of the latest techniques is key. Consider attending conventions where you can learn new techniques.
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Don’t underestimate your skill. A professional tattoo artist is someone who knows their worth. Oftentimes, those new in the business don’t charge enough for their time. Undervaluing your skill and art is one of the biggest mistakes tattoo artists make.
• Ensure that your client knows what to do after their inking session. Offer them advice and let them know the consequences of not complying. Poor aftercare can lead to your tattoo not coming out the way it was intended. This is why offering a follow-up session to check on things is only the right thing to do. Doing so will make your client feel like they’re cared for and valued.
If things go well, then you’ve likely gained a patron and a recommendation or two.
The most sustainable business model is one that meets the needs of your target audience and meets the needs of all customers.