LIN TV signs interactive media deal

LIN TV Corp. last week announced it has signed an agreement with interactive media, video hosting and social networking company VMIX Media to showcase user-generated content on its television stations’ Web sites starting next month.

LIN TV will be the first television broadcast group to join with VMIX in launching user-generated content on all its Web sites, the companies said.

“The partnership with VMIX enables us to harness the power of our loyal viewer base, and their creativity in user-generated content, to deliver breaking news, community information and entertainment to our growing online audiences and interact with them in an entirely new way,” said LIN TV CEO Vincent Sadusky.

“This is a significant milestone for our company and further advances our strategic vision of leading the industry in the convergence of local broadcast television and digital innovations.”

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VMIX’s customizable system features easy uploading of online photos, videos and music; comprehensive management and analysis tools for site operators; human review and filtering to protect against copyright infringement or inappropriate material; and social networking features including ratings, comments, forums and blogs.

“VMIX is pleased to provide LIN TV with the tools to engage their online video community through interactive new media options,” said Greg Kostello, founder and CEO of VMIX. The service, he said, “will provide a whole new level of participation to media consumers and aid LIN TV to seamlessly merge local broadcast television and the Web.”

LIN TV Corp. (NYSE: TVL), based in Providence, owns or operates 29 television stations and Web sites in 17 mid-sized markets. To learn more, visit www.lintv.com.

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