McDonald’s bets on custom food amid worst slump since 2001

MCDONALDS CORP. is turning to customized menu items after facing its worst U.S. sales slump in more than a decade.
MCDONALDS CORP. is turning to customized menu items after facing its worst U.S. sales slump in more than a decade.
NEW YORK - McDonald’s Corp., facing its worst U.S. sales slump in more than a decade, is turning to customized menu items in a bid to lure more millennials and shake off its reputation for selling outdated fast food. To offer more choice, McDonald’s is expanding a build-your- own-burger concept called Create Your Taste. The…

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